Until now voice based grocery shopping has been ruled by Amazon and Alexa, but Google and Walmart are hoping to change all of that. Amazon has always striven to be your one stop shop for absolutely everything, from groceries to prescriptions to furniture. With Alexa, your shopping is even more convenient and all you need to do is tell Alexa what you want and your grocery order is placed. On top of that Amazon announced some pretty aggressive price cuts at their subsidiary Whole Foods. Here is how easy it is to shop from home with Alexa.
The Future of Voice Shopping
With more and more consumers shopping online, even for groceries and more household having Google Assist or an Alexa device it makes sense that retail giants are trying to position themselves to be the center of voice based shopping. For Amazon, whose business is online retail, they need to do more than just gain a foothold in the market place, they need to crush the competition in the typical Amazon way.
Google and Walmart
Google has been going head to head with Amazon for years with Google Assist going directly up against Amazon Alexa, however the two companies have vastly different product lineups although they do compete in some areas. As Google wants to be the first choice in search for everything they needed a partner that could accommodate the grocery market and Walmart fits the bill.
This is not the first time the two giants have partnered up they started out with a limited rollout of voice based shopping to Google Home Services, but that only allowed customers the ability to re-order products from Walmart using Google Express. If they want to compete against Amazon then they need to go a lot further than that. Very few companies are able to take on Amazon when it comes to price.
Walmart Protects its Own Share
Walmart is also hoping to cut into Amazon’s share of the grocery market and by joining forces with Google they are going to use your historical data to improve your shopping experience. They will note the things that you buy regularly and do their best to deliver those brands to you. Walmart wants to meet changing customer needs and learn just how customers will continue to shop electronically in the future.
No matter who comes out on top of the behemoth grocery wars it should bode well for the average consumer.