Reading and responding to emails is something that we all have to deal with every day and most of us end up doing it from our phone. When you are trying to respond, browse and everything else it can turn into a confusing mess of opened tabs and half-finished responses. Google wants to help make the whole experience just a little easier and less confusing. Earlier this week the announcement was made that Google brings AMP to your inbox. This is good news for both developers and the end user. Developers can send better emails and you as the user can get more done directly from your inbox.
Google AMP Project
Google AMP (Accelerated Mobile Pages) isn’t anything new, in fact it has been around since 2015. Once mobile browsing started overtaking desktop browsing then Google started to look for ways to make mobile browsing, faster, better and more interactive. Thus the AMP project was created. One of the advantages from AMP is the clicking on a link from the mobile browser. Instead of going to a completely new page or tab it loads the AMP version where you can read and once you are finished you simply close out the AMP page and you’re back at the search results page.
What this Means for You
If you are someone that gets a ton of email and is often clicking links, responding or browsing topics from the email then you know what a confusing mess the whole thing can be. You have a mess of open tabs and you’re constantly clicking the back button to get back to your inbox. By adding AMP to your inbox it is going to be so much easier to manage your inbox. Here are some examples that you will be able to do, you can participate in a comment thread on your favorite blog right from your inbox. Pinterest will allow you to save pins right from your Gmail account, you will also be able to browse for flights or book a hotel room from within your inbox no more opening a separate browser.
The service will extend beyond Gmail but AMP will also be coming to Outlook, Yahoo and Mail.ru as well. Pinterest isn’t the only company that has embraced AMP for your inbox there is also Nexxt, Booking.com and redBus and a few others who are trying out the new AMP services. The roll out starts with email in a web browser and mobile Gmail is in the pipeline.